If you are one of those writers like me who don’t want to delve in the deep sea of self-publishing, here are a few tips to help you choose the right digital publisher. First of all, here is a List of Digital Publishers for you to begin with. Before submitting your projects, do some basic research on the publisher:
1) How long have they been around? My publisher Uncial Press recently celebrated their fifth anniversary, and that’s quite a number of years in the fickle world of digital publishing.
2) How many titles do they publish in a month? Ideally, they should have a schedule for publishing because that shows they are organized. Whether they publish one title a month or twenty, it should be a reliable and steady number. Publishers who take out twenty books in one year and only two in the next have something not quite right going on.
3) What kind of marketing do they offer to their writers? Click on some of their titles, note down the author’s name and see the kind of web presence each author has. Digital publishers should at the very least insist on their authors having some kind of a website. Also, they should list the names of authors with a short bio, and a link to the author’s website, on their own site.
4) What is their reputation? You can easily find this out by googling the publisher and reading up about them.
5) How much time and effort is the publisher investing in their own brand name? If you are a new writer, your publisher is the one who is going to pull the initial sales and for this, they need to have a loyal customer base and a multi-pronged policy of gaining new followers. At the very least, they should have a twitter account, facebook and preferably a publisher blog also.
6) Where do they upload their titles? Ideally, you would want your publisher to put the book up on Amazon, Barnes and Noble Nook, as well online retailers such as fictionwise, diesel, etc. Check the ratings of their Amazon titles to see how well their authors are doing? Usually authors with more than one published book do better than authors with only one book up.
7) Check to see how many of their authors have published more than one book with them. This is a true test of the publisher because authors will only submit more than one book to them if they are happy with the sales of the first title and the general behavior of the publisher.
8) You can even write to some of their authors and ask them if they would recommend the publisher. This is a dicey question. Some authors may not honestly speak against their publisher even if they are not happy with their title’s performance—but there is no harm in trying.
On Friday, I am going to do another post on Choosing a Digital Publisher so don’t forget to drop in again. Also, an interview of Aria, my protagonist from The Black Orb, a fantasy novella, is up at Paradox- The Angels are Here (a blogs of author Patti Roberts, author of Paradox) and it’s truly an interesting question-answer session because Aria is a lively fiery character who came alive for me as I penned her. You can read the first chapter of The Black Orb for free here.